People who use creativity must be conscious of their information diet.

In brands or communication, you rarely get a great idea – for a business, product or campaign – from reading or researching within your niche.

If you only watch ads, you won’t be able to make good ads. 🤷‍♂️

It’s the same in any discipline.

: The best retailers know about hospitality, theatre and curation

: The best technology companies know about design, luxury and travel

: The best auto brands know about energy, cities and health

Get your ideas from places the competition wouldn’t think to look.

That’s how you win. 🏅

And only read good things (if you read sh*t, you’ll make sh*t).

What’s the most valuable thing you’ve read lately?