Everyone needs a code.

“ten rules for a creative life”.

1. Be an optimist.
You have to believe that you are going to have an impact and make the world a better place. Energy and enthusiasm are contagious.

2. Remove the headphones.
The world is full of inspiration. Listen.

3. Mix with the best.
Great thinkers congregate, learn from each other, and get inspired.

4. Read shit.
Read good things in the hope it will rub off. Also read outside your discipline to give you an unexpected advantage.

5. Respect your ego.
Ego is “I”, your sense of belief, your opinion. Don’t allow this to become “hubris”. This is when your self-importance is too high.

6. Respect, don’t revere.
Admire ideas, not people. The former don’t let you down.

7. Constantly question.
Children are restless and constantly questioning. This is how their knowledge expands. Don’t be afraid to ask the unusual question. It will expand your knowledge.

8. Embrace juxtaposition.
It will dramatize your message and encourage your audience to question ‘why?’.

9. Never exclude.
Creativity is an expression of self. Make sure you have as many different selves in the room as possible.

10. Be inspired by beauty.
Everyday beauty is all around you – just look for it. It will lift your creative spirit.

11. There are no rules.