This is true whatever profession you’re in…

- Doctors convince patients to take treatments 👩‍⚕️
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- Teachers convince children to learn 👨‍🏫

- Executives convince clients to buy 👩‍💼

If you are pitching something today: here’s something to remember.

Don’t sell the thing.

Sell the future.

Your job is to sell the vision of a future. One that your buyer wants to belong to.

Tomorrow is the focus of every great pitch.

And it works.

The only people who sell yesterday are undertakers.